Baroness Sally Greengross of Notting Hill OBE

 Baroness Sally Greengross

Baroness Sally Greengross

Baroness Sally Greengross of Notting Hill OBE, is an ambassador for the Alzheimer’s Society and Co-Chair of the Dementia All Party Parliamentary Group. She has committed much of her life to the field of ageing and dementia, pioneering the development of dementia-inclusive environments, and driving policy that helps people with dementia to live more positively.

Please tell us about some of the work you have done to support, improve and contribute to the lives of, people with dementias?

I have worked for many years, both nationally and internationally, in the field of ageing in general and specifically on dementia issues. Over that time, I have been inspired by many people, including  individuals and families who have had experience of dementia. I am also an ambassador for Alzheimer’s Society, Co-Chair of the Dementia All Party Parliamentary Group and Chair of the Commission on Music and Dementia.

What was your motivation for getting involved in the field of dementia? 

I wanted to introduce and maintain dementia-friendly environments, particularly in supermarkets, shops and the wider streetscape, and encourage employers and key agencies, including the police, emergency services and the post-office, to engage positively with people living with dementia.

What would you say has been your greatest achievement or highlight?

Co-chairing the summit set up by the former PM David Cameron, as part of his Dementia Challenge programme.

What’s next?

Making sure that dementia-friendly environments are introduced as widely as possible, both nationally and internationally.

If you could change one thing now to improve the lives of people living with dementia, what would it be? 

Dementia is the modern plague and reducing stigma and taboo, by means of everybody talking openly about it, instead of avoiding it, would go a long way towards tackling it head on.  Also, the amount of money going into research funding remains a fraction of that committed to Cancer, and this needs to be recognised and increased.